training:Courses:Internet Marketing
Private Internet Marketing & Social Media Training Courses in London, UK
Provide yourself or your team with the best training with a bespoke, private Internet Marketing course, focused on your exact requirements
UNIQUE BENEFITS OF PRIVATE TRAINING
- Customise the course to cover the right topics to suit your needs
- Individual attention allowing you to learn at your own pace
- Work exclusively on your web site and materials
- Freedom to stop and ask as many questions as necessary
- No-one is held back or overshadowed by a larger group
- No external participants mean 100% focus on your business requirements
- Focus and relevance means cost-efficient training time
- Flexibility on timing, group size and location gives added convenience
INTRODUCTION TO INTERNET MARKETING - SUMMARY
A one-day, private course designed as a overview to the different ways to market your we bite, business or blog effectively and attract mew customers
- Email Marketing
- SEO - Search Engine Optimisation
- Pay per click advertising
- Banner Advertising
- Rich Media and Video Marketing
- Social Networking Marketing
- Affiliate Marketing
- Online PR & News
Plus fantastic, exclusive FREE offers for every participant:
- FREE Internet Marketing book
- FREE unlimited telephone and e-mail support
CONVENIENT LOCATION
My flexible approach means your private training can be held at the most convenient location for you. I will be happy to come to your offices or home or if you want to get away from any distractions, We can meet in central london. If the location is a problem or if you are outside of the uk then we can do training over the internet with screen sharing and the session can be recoreded.This course offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct successful corporate and business marketing communications.
All of the most relevant topics are explored in depth, offering a coherent overview of this complex sphere, demystifying much of the technical jargon in the process. Subjects examined include: email marketing and banner advertising, rich media and video marketing, online PR and news, social networking, pay-per-click advertising and the methods and techniques of successful search engine optimisation.
This course is ideal for those who wish to gain a far greater understanding of the world of online marketing and the opportunities that are available.
Duration: 1 day.
COURSE CONTENT
Email Marketing
- Devising and implementing effective email campaigns
- Principles in designing effective e-mail newsletters
- HTML Emails - best practices in design and copy for
successful HTML and text format emails - Legal and ethical constraints on email
- Purchasing mailing lists - choosing the right partners
- Building your own mailing lists: auto-responders and
subscription services. - Opt-in B2C and B2B email lists
- E-mail campaign measurement and evaluation
SEO - Search Engine Optimisation
- How SEO works
- The major Search Engines
- Indexing methods
Pay per click advertising
- Advantages and disadvantages to pay-per-click
- An overview of Google Adwords
- Choosing keywords
Banner Advertising
- Where and when is a banner effective?
- Types of banners: names and dimensions
- Animated or static banners?
- Designing an effective banner - best practices
- Pop-ups - when and when not to use
- Video banners and Flash Video adverts
Social Networking Marketing
- The power and popularity of social networking sites
- Facebook, MySpace, LinkedIn, Ecademy
- Free and paid for advertising opportunities
- Applications and add-ons - third party scripting
Rich Media and Video Marketing
- The power of video - effective marketing techniques
- YouTube, Dailymotion, Google Video
- Video formats, sizes and software tools
- Special techniques: video interviews, video people
- Pod casting, Vodcasting and RSS
Affiliate Marketing
- What is Affiliate Marketing
- Useful Affiliate Web sites
- Good Affiliate software
- Clever Affiliate examples
Online PR & News
- Press releases - syndicating your press releases and articles
- Press release topics: new product launches and updates
- Distributing your news: online distribution services
- RSS - the power of syndication and automation
Conclusion and Questions
- Case studies
- Useful web sites
Testimonial: Course content was excellent and totally bespoke as I was the only delegate. I feel much more confident about the whole area of internet marketing and what the web has to offer and will go away and explore the things I`ve learned!.
Nerissa Very interesting web sites covered and it was nice to have it regularly related to my particular marketing needs.
Stage Entertainment UK LTD.. Absolutely brilliant, learnt loads, had plenty of time for discussions and asking questions relevant to our own industry/sites. Feel confident about all the topics discussed and am now hopeful that this will help me with gain a job that requires some internet knowledge in my field. Feel totally energised after the day. Thank you.
Isobel This course opened my eyes to the power of marketing via the internet. It`s made me much more excited about this subject and eager to learn more!
Ruth Reall useful introduction to internet marketing. Highly recommended.
Alastair, Myddleton Communications Ltd Very informative and can start right away on improving our standing online.
Samuel, Garnet Education Very good, loads of information. Lots of web links and realise how much more ther is to be done. Alex is great and have so much information to give. Great. Thanx.
Danie, Welsh Assembly Government
Nerissa Very interesting web sites covered and it was nice to have it regularly related to my particular marketing needs.
Stage Entertainment UK LTD.. Absolutely brilliant, learnt loads, had plenty of time for discussions and asking questions relevant to our own industry/sites. Feel confident about all the topics discussed and am now hopeful that this will help me with gain a job that requires some internet knowledge in my field. Feel totally energised after the day. Thank you.
Isobel This course opened my eyes to the power of marketing via the internet. It`s made me much more excited about this subject and eager to learn more!
Ruth Reall useful introduction to internet marketing. Highly recommended.
Alastair, Myddleton Communications Ltd Very informative and can start right away on improving our standing online.
Samuel, Garnet Education Very good, loads of information. Lots of web links and realise how much more ther is to be done. Alex is great and have so much information to give. Great. Thanx.
Danie, Welsh Assembly Government