training:Courses:HTML Newsletters
Private HTML Email Marketing Training Courses in London, UK
Provide yourself or your team with the best training with a bespoke, private HTML Email course, focused on your exact requirements
UNIQUE BENEFITS OF PRIVATE TRAINING
- Customise the course to cover the right topics to suit your needs
- Individual attention allowing you to learn at your own pace
- Work exclusively on your Html Emai Newsletter
- Freedom to stop and ask as many questions as necessary
- No-one is held back or overshadowed by a larger group
- No external participants mean 100% focus on your business requirements
- Focus and relevance means cost-efficient training time
- Flexibility on timing, group size and location gives added convenience
INTRODUCTION TO HTML EMAIL MARKETING NEWSLETTERS - COURSE SUMMARY
A private course designed to equip you with the knowledge and confidence needed to build and run your Html Email campaign successfully
- HTML Email - what does and does not work and why
- Creating an HTML Resposive Email Newsletter
- Marketing with HTML Email Newsletters
Plus fantastic, exclusive FREE offers for every participant:
- FREE HTML Email cheatsheet
- After course telephone and e-mail support
ABOUT ME
I have been designing and coding for the web since 1994. My clients range from large blue chip companies to start-ups and individuals. Past clients include the BBC, Lloyds of London and the Ministry of Defence. You can see more here. I have experience in email marketing, search engine optimisation, internet marketing and landing page optimisation to improve conversions and sales.CONVENIENT LOCATION
My flexible approach means your private training can be held at the most convenient location for you. I will be happy to come to your offices or home or if you want to get away from any distractions, We can meet in central london. If the location is a problem or if you are outside of the uk then we can do training over the internet with screen sharing and the session can be recoreded.Duration: 1 to 2 days.
Prerequisites: A basic knowledge of using Windows and the Internet is required.
Email newsletters and HTML emails are a fantastic way to communicate with your audience - be they subscribers, customers or clients. They offer a low cost and potentially high yield method of promotional marketing, with exact monitoring built in allowing you to track your return on investment. However, the art of creating both visually attractive and promotionally successful HTML emails (which display correctly in all mail clients) can be a tricky skill to master. In this field particularly, specialist knowledge is required to learn the best way of creating and distributing HTML emails effectively.
During this course you will learn how to create superb HTML newletters, using raw HTML code, graphics and text that are both engaging and conform to all of the main requirements for successful email marketing. We discuss methods of creation, the pro's and cons of various technologies and approaches, the actual creation of the HTML email, and various methods by which you can use this versatile email marketing format to advertise your companies products and services effectively and achieve many successful campaigns.
COURSE CONTENT
HTML Email - what does and does not work and why
- HTML - common tags and their usage
- Graphics - optimal sizes and uploading
- Forms - pros and cons
- CSS - pros and cons
- Flash and animated GIFs
- Frames and iFrames
- JavaScript
- Ajax
- Best methods and practices
Creating an HTML Email Newsletter
- Using Notepad and Dreamweaver
- Layout styles: 1, 2 and 3 column layouts
- Optimal sizes and dimensions
- Banners, headers and footers
- Text VS HTML formats
- Graphics and how to link them
- Hyperlinks
- Animation
- Coding an HTML Email Newsletter
Marketing with HTML Email Newsletters
- Uploading your design
- Setting up an email campaign
- Creating a mailing list
- Managing subscribers
- Scheduling email & when to send
- Sending email
- Email tracking techniques: click-through's, bounces & reports
- Anti-spam techniques - how to avoid being marked as spam
- Microsoft Outlook: pros and cons
Alex provided River Island with a tailor-made Email HTML training course. Our design team went away with an abundance of new skills and knowledge of how to create emails from scratch, following best practice. Alex has essentially changed our approach to emails and how the designers work – all for the better!
River Island I just wanted to say a massive thank you for the training course today. You have provided us with the necessary skill set to now further our e-marketing and I would gladly recommend your services to anyone serious about improving the quality of their marketing emails. The best factor was that it was tailored completely to our requirements and so all of what we have learned today has been in a practical sense.
Air Charter Service Very good and pitched at the right level. Lots of really helpful information and a lot to take away. Very friendly and professional approach. Would definately recommend!
Hertfordshire County Council. Fantastic level of personalisation, carried out at the right speed in consideration of my abilty. Explained any areas I was unsure of in an extremely comprehensive and clear manner. Left me with a good base of knowledge from which to further my learning of html Emails. Thank you very much.
I Want One Of Those.com. it was useful to have a one on one session which ment we could focus on the areas i found difficult and skim through things i understood
Albany Software. Very useful basic training for email newsletters, now I just need to put it into action!
Reindeer and Fox Really useful course with workable examples and problem solving for all browsers.
Cannes Lions Very informative, made something which seemed hard become very easy. Explained every thing well.
Advanced Water Company Ltd A great insight to email templates, and what i have to look at as a designer.
RNLI
River Island I just wanted to say a massive thank you for the training course today. You have provided us with the necessary skill set to now further our e-marketing and I would gladly recommend your services to anyone serious about improving the quality of their marketing emails. The best factor was that it was tailored completely to our requirements and so all of what we have learned today has been in a practical sense.
Air Charter Service Very good and pitched at the right level. Lots of really helpful information and a lot to take away. Very friendly and professional approach. Would definately recommend!
Hertfordshire County Council. Fantastic level of personalisation, carried out at the right speed in consideration of my abilty. Explained any areas I was unsure of in an extremely comprehensive and clear manner. Left me with a good base of knowledge from which to further my learning of html Emails. Thank you very much.
I Want One Of Those.com. it was useful to have a one on one session which ment we could focus on the areas i found difficult and skim through things i understood
Albany Software. Very useful basic training for email newsletters, now I just need to put it into action!
Reindeer and Fox Really useful course with workable examples and problem solving for all browsers.
Cannes Lions Very informative, made something which seemed hard become very easy. Explained every thing well.
Advanced Water Company Ltd A great insight to email templates, and what i have to look at as a designer.
RNLI